What is flannel?

Flannel comes in a variety of compositions — from wool to cotton, or a blend of both. While synthetic options exist, we tend to avoid them, as they lack the natural softness and breathability that make true flannel so enjoyable to wear.

Natural materials such as cotton and wool allow the fabric to breathe while providing exceptional comfort against the skin.

Flannel is available in two finishes: brushed and unbrushed. Brushed flannel has its fibres gently raised, creating a soft, warm texture — ideal for shirts that come into direct contact with the skin.

The weight also varies: a lighter weave works beautifully for a tailored flannel shirt, while heavier flannel is perfect for an overshirt or even a relaxed casual jacket.

“A flannel shirt is more than just a garment — it’s the perfect balance of comfort, warmth, and refinement, ideal for the modern man.”

Why flannels keeps you warm

A flannel shirt retains body heat remarkably well thanks to its unique weave. Tiny air pockets become trapped between the fibres, and air is a natural insulator. The result is a fabric that preserves warmth while maintaining the breathability of wool or cotton. This is what makes flannel exceptional: warmth without heaviness, comfort without compromise.

Colours & patterns

Once associated mainly with traditional plaids, flannel has evolved far beyond its rustic origins. Today, Italian mills produce flannel in solid tones, fine stripes, and sophisticated checks — from deep winter hues to soft, modern neutrals.

This makes the flannel shirt for men more versatile than ever — suitable for both formal and casual occasions and easy to integrate into your existing wardrobe.