Style Rules 6: Lessons from Pitti Uomo

Amir is once again JFK Magazine’s style expert in 2026, where he helps men elevate their wardrobes through his regular Style Rules column.

In this sixth edition, he takes the reader to Pitti Uomo in Florence, where style reveals itself not through trends, but through attitude. Not as a moment in time, but as consistency. About men who know who they are — and show it in the way they dress.

An observation that shows how true style is rarely loud, but instead grows from attention, experience and self-knowledge. Not by constantly searching for something new, but by building a wardrobe that evolves with you.

JFK cover Ruud de Wild
Stijlregels - Column Amir Etemadi in de JFK over Pitti Uomo
Stijlregels - Column Amir Etemadi in de JFK over Pitti Uomo