Style rules 8: The power of shoes

We are proud to share that a new Style Rules column by Amir Etemadi has been published in the latest edition of JFK Magazine (July/August 2026). In this issue, Amir explores what is perhaps the most underrated element of a man’s wardrobe: his shoes.

The English have a saying:

“A man’s soul is in his shoes.”

It is a timeless expression that holds more truth than it may seem at first glance.

Shoes are far more than a practical part of an outfit. They reflect attention to detail, discipline, and the way a man chooses to present himself. A well-crafted, well-maintained pair of shoes can elevate even the simplest ensemble, while even the finest tailored suit loses its impact when paired with the wrong footwear.

In his latest column, Amir explains why style is defined not only by what you wear, but by the intention behind your choices. Quality shoes are not a passing trend; they are an investment in craftsmanship, longevity, and timeless elegance.

This philosophy reflects the values at the heart of Ettemadis: building a wardrobe guided not by fashion, but by character.

Because true style always starts with the foundation.