Style Rules 9: The Power of Colour

In this edition, Amir Etemadi once again shares his perspective on menswear as a style expert for JFK.men.

In his column, ‘The Power of Colour’, he explores the rise of soft, natural tones and how the right colours can bring balance, refinement and cohesion to a wardrobe. True style is not about wearing as many colours as possible, but about choosing the shades that suit you best.

Once you discover which tones truly flatter you, combining pieces becomes easier and investing in clothing that will last for years becomes more intentional. The result is a wardrobe that feels not only stylish, but also personal and timeless.

The images accompanying the column were selected by the editorial team at JFK Magazine.