Where it began - 1952
What began as a family story in 1952 has been shaped and refined over three generations — across different times and places, yet always guided by the belief that dressing well is deeply personal. A family heritage where craftsmanship begins with understanding the individual, and where character, elegance and craftsmanship naturally come together.
The Family
At the heart of Ettemadis is a family shaped by a shared respect for craftsmanship, style and personal service. Knowledge and experience are passed on, while each generation brings its own perspective — allowing the house to evolve while remaining true to its character.
Amir
Creative Director & Style Advisor
Mariam
Fabric Specialist & Stylist
Arjan
Strategy & Marketing
Mehdi
Head Atelier
Amir
Creative Director & Style Advisor
Mariam
Fabric Specialist & Stylist
Arjan
Strategy & Marketing
Mehdi
Head Atelier
Craft, passed on
Craftsmanship at Ettemadis is not only about how something is made, but about the knowledge behind every decision — from proportion, cloth and construction to understanding the person who will wear it. Passed from one generation to the next, this knowledge continues to shape the way we work today.
Everything begins with understanding the individual. From our own atelier in The Hague to the specialist family-owned makers we work with, each piece is created with purpose and considered as part of a greater whole. The result is not simply something made for you, but a wardrobe developed around you — personal, considered and built to evolve over time.
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Understanding today
Style may evolve, but certain principles remain. Proportion, quality and an understanding of the individual have always guided the way we dress men. We respect the traditions of our craft without being bound by them. Each generation preserves what matters while refining what can be better — allowing Ettemadis to remain true to its character and evolve naturally with the way men dress today.
Timeless
Since 1952, Ettemadis in The Hague has embodied the heritage of fine tailoring — handcrafted with precision and elegance to create style that stands the test of time.
Read more about our family heritage
Amir & Arjan
Today, brothers Amir and Arjan Etemadi represent the third generation of Ettemadis. Together, they carry forward a family tradition rooted in craftsmanship, personal relationships and a shared understanding of how a man should dress. They believe that true style is not found in endless choice, but in knowing what is right for the individual — his character, his way of life and the wardrobe he has built over time. It is this personal understanding that continues to shape Ettemadis today.
More about Amir & ArjanIn The Press
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